{"id":2373,"date":"2024-06-18T16:10:33","date_gmt":"2024-06-18T14:10:33","guid":{"rendered":"https:\/\/www.sowespoke.com\/latest-news\/"},"modified":"2025-02-17T19:54:55","modified_gmt":"2025-02-17T18:54:55","slug":"latest-news","status":"publish","type":"page","link":"https:\/\/www.sowespoke.com\/en\/latest-news\/","title":{"rendered":"Latest news"},"content":{"rendered":"\n<p class=\"has-text-align-center has-accent-2-color has-text-color has-link-color has-open-sans-font-family wp-elements-1 wp-block-paragraph\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;font-size:clamp(0.984rem, 0.984rem + ((1vw - 0.2rem) * 0.516), 1.5rem);\">News and events<\/p>\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-90107175 wp-block-group-is-layout-flex\" style=\"margin-top:0.25rem\">\n<h1 class=\"wp-block-heading has-accent-background-color has-background\">Latest news<\/h1>\n<\/div>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading has-accent-3-color has-text-color has-link-color wp-elements-2\">News  <\/h2>\n<ul style=\"padding-top:var(--wp--preset--spacing--30)\" class=\"wp-block-latest-posts__list is-grid has-dates sws-blog-home wp-block-latest-posts is-layout-flow wp-block-latest-posts-is-layout-flow\"><li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/www.sowespoke.com\/en\/2026\/07\/27\/ai-generated-images-and-videos-new-mandatory-labeling-requirement\/\" aria-label=\"AI\u2011generated images and videos: Mandatory labeling from August 2026\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.sowespoke.com\/wp-content\/uploads\/2026\/07\/KI-Kennzeichnungspflicht-600x400.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"KI Kennzeichnungspflicht\" style=\"\" srcset=\"https:\/\/www.sowespoke.com\/wp-content\/uploads\/2026\/07\/KI-Kennzeichnungspflicht-600x400.png 600w, https:\/\/www.sowespoke.com\/wp-content\/uploads\/2026\/07\/KI-Kennzeichnungspflicht-1024x683.png 1024w, https:\/\/www.sowespoke.com\/wp-content\/uploads\/2026\/07\/KI-Kennzeichnungspflicht-768x512.png 768w, https:\/\/www.sowespoke.com\/wp-content\/uploads\/2026\/07\/KI-Kennzeichnungspflicht.png 1536w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.sowespoke.com\/en\/2026\/07\/27\/ai-generated-images-and-videos-new-mandatory-labeling-requirement\/\">AI\u2011generated images and videos: Mandatory labeling from August 2026<\/a><time datetime=\"2026-07-27T20:17:44+02:00\" class=\"wp-block-latest-posts__post-date\">27. July 2026<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Starting August 2, 2026, new transparency requirements under the EU AI Act come into effect. This does not mean that every AI\u2011generated text or image must be labeled. What matters are the content itself, its potential to mislead, the publication context, and who holds responsibility.* What role does an agency play? An agency is typically\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/www.sowespoke.com\/en\/2026\/07\/27\/ai-generated-images-and-videos-new-mandatory-labeling-requirement\/\" rel=\"noopener\">Read more<span class=\"screen-reader-text\">: AI\u2011generated images and videos: Mandatory labeling from August 2026<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/www.sowespoke.com\/en\/2026\/06\/23\/a-look-back-barcelona-booster-experience\/\" aria-label=\"A look back: Barcelona Booster Experience\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"354\" src=\"https:\/\/www.sowespoke.com\/wp-content\/uploads\/2026\/06\/event-poster-02-600x354.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" style=\"\" srcset=\"https:\/\/www.sowespoke.com\/wp-content\/uploads\/2026\/06\/event-poster-02-600x354.jpg 600w, https:\/\/www.sowespoke.com\/wp-content\/uploads\/2026\/06\/event-poster-02-1024x605.jpg 1024w, https:\/\/www.sowespoke.com\/wp-content\/uploads\/2026\/06\/event-poster-02-768x454.jpg 768w, https:\/\/www.sowespoke.com\/wp-content\/uploads\/2026\/06\/event-poster-02-1536x907.jpg 1536w, https:\/\/www.sowespoke.com\/wp-content\/uploads\/2026\/06\/event-poster-02-2048x1209.jpg 2048w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.sowespoke.com\/en\/2026\/06\/23\/a-look-back-barcelona-booster-experience\/\">A look back: Barcelona Booster Experience<\/a><time datetime=\"2026-06-23T22:06:50+02:00\" class=\"wp-block-latest-posts__post-date\">23. June 2026<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Looking back on our \ud835\uddd5\ud835\uddee\ud835\uddff\ud835\uddf0\ud835\uddf2\ud835\uddf9\ud835\uddfc\ud835\uddfb\ud835\uddee \ud835\uddd5\ud835\uddfc\ud835\uddfc\ud835\ude00\ud835\ude01\ud835\uddf2\ud835\uddff \ud835\uddd8\ud835\ude05\ud835\uddfd\ud835\uddf2\ud835\uddff\ud835\uddf6 \ud835\uddf2\ud835\uddfb\ud835\uddf0\ud835\uddf2, one thing stands out above all else: the power to bring the right partners together around one table.Energy that inspires. Conversations that drive things forward. Collaboration that feels like real progress. This wasn\u2019t your typical event where people just talk about trends. It was a room full\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/www.sowespoke.com\/en\/2026\/06\/23\/a-look-back-barcelona-booster-experience\/\" rel=\"noopener\">Read more<span class=\"screen-reader-text\">: A look back: Barcelona Booster Experience<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/www.sowespoke.com\/en\/2026\/04\/24\/recap-this-was-our-agency-day-in-hamburg\/\" aria-label=\"Recap: This was our Agency Day in Hamburg\"><img decoding=\"async\" src=\"https:\/\/www.sowespoke.com\/wp-content\/uploads\/2026\/04\/Agency-Day-Willkommen-3-600x338.jpg\" alt=\"Agency-Day-Willkommen (3)\"  \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.sowespoke.com\/en\/2026\/04\/24\/recap-this-was-our-agency-day-in-hamburg\/\">Recap: This was our Agency Day in Hamburg<\/a><time datetime=\"2026-04-24T14:56:14+02:00\" class=\"wp-block-latest-posts__post-date\">24. April 2026<\/time><div class=\"wp-block-latest-posts__post-excerpt\">The Agency Day at the Microsoft Office in Hamburg was far more than a typical industry event. Participants experienced a day centered around genuine exchange, open learning, and collective forward thinking. What impressed us most was the dynamic between the agencies: teams who had never met before exchanged ideas, shared benchmarks, explained setups, and spoke\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/www.sowespoke.com\/en\/2026\/04\/24\/recap-this-was-our-agency-day-in-hamburg\/\" rel=\"noopener\">Read more<span class=\"screen-reader-text\">: Recap: This was our Agency Day in Hamburg<\/span><\/a><\/div><\/li>\n<\/ul>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<hr class=\"wp-block-separator alignwide has-text-color has-accent-4-color has-alpha-channel-opacity has-accent-4-background-color has-background is-style-default\"\/>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading has-accent-3-color has-text-color has-link-color wp-elements-3\">Our events<\/h2>\n<ul style=\"padding-top:var(--wp--preset--spacing--30)\" class=\"wp-block-latest-posts__list is-grid has-dates sws-blog-home wp-block-latest-posts is-layout-flow wp-block-latest-posts-is-layout-flow\"><li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/www.sowespoke.com\/en\/2026\/02\/23\/agencyday-stockholm-fast-track-with-microsoft-advertising\/\" aria-label=\"Agencyday Hamburg &#8211; In the Fast Lane with Microsoft Advertising\"><img decoding=\"async\" src=\"https:\/\/www.sowespoke.com\/wp-content\/uploads\/2026\/02\/Agencyday-Hamburg.png\" alt=\"Agencyday Hamburg\"  \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.sowespoke.com\/en\/2026\/02\/23\/agencyday-stockholm-fast-track-with-microsoft-advertising\/\">Agencyday Hamburg &#8211; In the Fast Lane with Microsoft Advertising<\/a><time datetime=\"2026-02-23T15:25:25+01:00\" class=\"wp-block-latest-posts__post-date\">23. February 2026<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Together with Microsoft Advertising, we warmly invite you to an exclusive Agency Day at the Microsoft Office in Hamburg. Experience the latest developments and innovations directly from the world of Microsoft Advertising. Dive into the future of digital marketing and discover how Microsoft Advertising\u2019s comprehensive solutions can revolutionize your strategies \u2013 from Copilot to the\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/www.sowespoke.com\/en\/2026\/02\/23\/agencyday-stockholm-fast-track-with-microsoft-advertising\/\" rel=\"noopener\">Read more<span class=\"screen-reader-text\">: Agencyday Hamburg &#8211; In the Fast Lane with Microsoft Advertising<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/www.sowespoke.com\/en\/2025\/06\/17\/microsoft-advertising-webinar-strategies-for-a-successful-festive-season\/\" aria-label=\"Microsoft Advertising Webinar \u2013 Strategies for a Successful Festive Season\"><img decoding=\"async\" src=\"https:\/\/www.sowespoke.com\/wp-content\/uploads\/2024\/11\/AdobeStock_714308574-600x336.jpeg\" alt=\"Festive explosion of colorful confetti in mid-air, with a blurred background enhancing the sense of movement and celebration.\"  \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.sowespoke.com\/en\/2025\/06\/17\/microsoft-advertising-webinar-strategies-for-a-successful-festive-season\/\">Microsoft Advertising Webinar \u2013 Strategies for a Successful Festive Season<\/a><time datetime=\"2025-06-17T14:28:02+02:00\" class=\"wp-block-latest-posts__post-date\">17. June 2025<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Summer is finally around the corner \u2013 but for savvy marketers, preparations for the most important time of the year, the festive season, are already beginning. Those who plan ahead secure the best chances for strong sales. In our exclusive webinar, you&#8217;ll gain hands-on sales strategies and market insights to help you fully unlock the\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/www.sowespoke.com\/en\/2025\/06\/17\/microsoft-advertising-webinar-strategies-for-a-successful-festive-season\/\" rel=\"noopener\">Read more<span class=\"screen-reader-text\">: Microsoft Advertising Webinar \u2013 Strategies for a Successful Festive Season<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/www.sowespoke.com\/en\/2025\/05\/15\/opportunities-in-online-marketing-with-microsoft-ads-and-social-media-2-0\/\" aria-label=\"Opportunities in Online Marketing with Microsoft Ads and Social Media 2.0\"><img decoding=\"async\" src=\"https:\/\/www.sowespoke.com\/wp-content\/uploads\/2025\/05\/Aussenansicht-Hotel-Vorschaubild-600x324.png\" alt=\"Aussenansicht-Hotel-Vorschaubild\"  \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.sowespoke.com\/en\/2025\/05\/15\/opportunities-in-online-marketing-with-microsoft-ads-and-social-media-2-0\/\">Opportunities in Online Marketing with Microsoft Ads and Social Media 2.0<\/a><time datetime=\"2025-05-15T12:15:39+02:00\" class=\"wp-block-latest-posts__post-date\">15. May 2025<\/time><div class=\"wp-block-latest-posts__post-excerpt\">May 22, 2025 at the Atlantic Hotel Wilhelmshaven Together with our partner onlinemarketingliebe.com and Microsoft Advertising, we warmly invite you to an exclusive event in Wilhelmshaven on May 22, 2025. We will present growth opportunities for your business and showcase how Microsoft Ads can help you achieve and scale your company\u2019s goals. Microsoft Advertising offers\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/www.sowespoke.com\/en\/2025\/05\/15\/opportunities-in-online-marketing-with-microsoft-ads-and-social-media-2-0\/\" rel=\"noopener\">Read more<span class=\"screen-reader-text\">: Opportunities in Online Marketing with Microsoft Ads and Social Media 2.0<\/span><\/a><\/div><\/li>\n<\/ul>\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>News and events Latest news News Our events<\/p>\n","protected":false},"author":2,"featured_media":2993,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2373","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Latest news - 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