{"id":2375,"date":"2024-06-18T16:10:53","date_gmt":"2024-06-18T14:10:53","guid":{"rendered":"https:\/\/www.sowespoke.com\/latest-news\/news\/"},"modified":"2025-02-17T19:55:42","modified_gmt":"2025-02-17T18:55:42","slug":"news","status":"publish","type":"page","link":"https:\/\/www.sowespoke.com\/en\/latest-news\/news\/","title":{"rendered":"News"},"content":{"rendered":"\n<p class=\"has-text-align-center has-accent-2-color has-text-color has-link-color has-open-sans-font-family wp-elements-b45fb1c40d3b141cf54436949eeb491e wp-block-paragraph\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;font-size:clamp(0.984rem, 0.984rem + ((1vw - 0.2rem) * 0.516), 1.5rem);\">News from the industry<\/p>\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-90107175 wp-block-group-is-layout-flex\" style=\"margin-top:0.25rem\">\n<h1 class=\"wp-block-heading has-accent-background-color has-background\">News<\/h1>\n<\/div>\n<ul style=\"padding-top:var(--wp--preset--spacing--30)\" class=\"wp-block-latest-posts__list is-grid columns-3 has-dates sws-blog-home wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/www.sowespoke.com\/en\/2026\/07\/27\/ai-generated-images-and-videos-new-mandatory-labeling-requirement\/\" aria-label=\"AI\u2011generated images and videos: Mandatory labeling from August 2026\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.sowespoke.com\/wp-content\/uploads\/2026\/07\/KI-Kennzeichnungspflicht-600x400.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"KI Kennzeichnungspflicht\" style=\"\" srcset=\"https:\/\/www.sowespoke.com\/wp-content\/uploads\/2026\/07\/KI-Kennzeichnungspflicht-600x400.png 600w, https:\/\/www.sowespoke.com\/wp-content\/uploads\/2026\/07\/KI-Kennzeichnungspflicht-1024x683.png 1024w, https:\/\/www.sowespoke.com\/wp-content\/uploads\/2026\/07\/KI-Kennzeichnungspflicht-768x512.png 768w, https:\/\/www.sowespoke.com\/wp-content\/uploads\/2026\/07\/KI-Kennzeichnungspflicht.png 1536w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.sowespoke.com\/en\/2026\/07\/27\/ai-generated-images-and-videos-new-mandatory-labeling-requirement\/\">AI\u2011generated images and videos: Mandatory labeling from August 2026<\/a><time datetime=\"2026-07-27T20:17:44+02:00\" class=\"wp-block-latest-posts__post-date\">27. July 2026<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Starting August 2, 2026, new transparency requirements under the EU AI Act come into effect. This does not mean that every AI\u2011generated text or image must be labeled. What matters are the content itself, its potential to mislead, the publication context, and who holds responsibility.* What role does an agency play? An agency is typically\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/www.sowespoke.com\/en\/2026\/07\/27\/ai-generated-images-and-videos-new-mandatory-labeling-requirement\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: AI\u2011generated images and videos: Mandatory labeling from August 2026<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/www.sowespoke.com\/en\/2026\/06\/23\/a-look-back-barcelona-booster-experience\/\" aria-label=\"A look back: Barcelona Booster Experience\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"354\" src=\"https:\/\/www.sowespoke.com\/wp-content\/uploads\/2026\/06\/event-poster-02-600x354.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" style=\"\" srcset=\"https:\/\/www.sowespoke.com\/wp-content\/uploads\/2026\/06\/event-poster-02-600x354.jpg 600w, https:\/\/www.sowespoke.com\/wp-content\/uploads\/2026\/06\/event-poster-02-1024x605.jpg 1024w, https:\/\/www.sowespoke.com\/wp-content\/uploads\/2026\/06\/event-poster-02-768x454.jpg 768w, https:\/\/www.sowespoke.com\/wp-content\/uploads\/2026\/06\/event-poster-02-1536x907.jpg 1536w, https:\/\/www.sowespoke.com\/wp-content\/uploads\/2026\/06\/event-poster-02-2048x1209.jpg 2048w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.sowespoke.com\/en\/2026\/06\/23\/a-look-back-barcelona-booster-experience\/\">A look back: Barcelona Booster Experience<\/a><time datetime=\"2026-06-23T22:06:50+02:00\" class=\"wp-block-latest-posts__post-date\">23. June 2026<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Looking back on our \ud835\uddd5\ud835\uddee\ud835\uddff\ud835\uddf0\ud835\uddf2\ud835\uddf9\ud835\uddfc\ud835\uddfb\ud835\uddee \ud835\uddd5\ud835\uddfc\ud835\uddfc\ud835\ude00\ud835\ude01\ud835\uddf2\ud835\uddff \ud835\uddd8\ud835\ude05\ud835\uddfd\ud835\uddf2\ud835\uddff\ud835\uddf6 \ud835\uddf2\ud835\uddfb\ud835\uddf0\ud835\uddf2, one thing stands out above all else: the power to bring the right partners together around one table.Energy that inspires. Conversations that drive things forward. Collaboration that feels like real progress. This wasn\u2019t your typical event where people just talk about trends. It was a room full\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/www.sowespoke.com\/en\/2026\/06\/23\/a-look-back-barcelona-booster-experience\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: A look back: Barcelona Booster Experience<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/www.sowespoke.com\/en\/2026\/04\/24\/recap-this-was-our-agency-day-in-hamburg\/\" aria-label=\"Recap: This was our Agency Day in Hamburg\"><img decoding=\"async\" src=\"https:\/\/www.sowespoke.com\/wp-content\/uploads\/2026\/04\/Agency-Day-Willkommen-3-600x338.jpg\" alt=\"Agency-Day-Willkommen (3)\"  \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.sowespoke.com\/en\/2026\/04\/24\/recap-this-was-our-agency-day-in-hamburg\/\">Recap: This was our Agency Day in Hamburg<\/a><time datetime=\"2026-04-24T14:56:14+02:00\" class=\"wp-block-latest-posts__post-date\">24. April 2026<\/time><div class=\"wp-block-latest-posts__post-excerpt\">The Agency Day at the Microsoft Office in Hamburg was far more than a typical industry event. Participants experienced a day centered around genuine exchange, open learning, and collective forward thinking. What impressed us most was the dynamic between the agencies: teams who had never met before exchanged ideas, shared benchmarks, explained setups, and spoke\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/www.sowespoke.com\/en\/2026\/04\/24\/recap-this-was-our-agency-day-in-hamburg\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Recap: This was our Agency Day in Hamburg<\/span><\/a><\/div><\/li>\n<\/ul>\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"min-height:100px;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--50);padding-left:0\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>News from the industry News<\/p>\n","protected":false},"author":2,"featured_media":2993,"parent":2373,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2375","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News - SOWESPOKE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sowespoke.com\/en\/latest-news\/news\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News - SOWESPOKE\" \/>\n<meta property=\"og:description\" content=\"News from the industry News\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sowespoke.com\/en\/latest-news\/news\/\" \/>\n<meta property=\"og:site_name\" content=\"SOWESPOKE\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sowespoke.AG\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-17T18:55:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sowespoke.com\/wp-content\/uploads\/2025\/02\/sws_header_aktuelles-en.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1193\" \/>\n\t<meta property=\"og:image:height\" content=\"339\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sowespoke.com\\\/en\\\/latest-news\\\/news\\\/\",\"url\":\"https:\\\/\\\/www.sowespoke.com\\\/en\\\/latest-news\\\/news\\\/\",\"name\":\"News - SOWESPOKE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sowespoke.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sowespoke.com\\\/en\\\/latest-news\\\/news\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sowespoke.com\\\/en\\\/latest-news\\\/news\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sowespoke.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/sws_header_aktuelles-en.webp\",\"datePublished\":\"2024-06-18T14:10:53+00:00\",\"dateModified\":\"2025-02-17T18:55:42+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sowespoke.com\\\/en\\\/latest-news\\\/news\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sowespoke.com\\\/en\\\/latest-news\\\/news\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.sowespoke.com\\\/en\\\/latest-news\\\/news\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.sowespoke.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/sws_header_aktuelles-en.webp\",\"contentUrl\":\"https:\\\/\\\/www.sowespoke.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/sws_header_aktuelles-en.webp\",\"width\":1193,\"height\":339},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sowespoke.com\\\/en\\\/latest-news\\\/news\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.sowespoke.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Latest news\",\"item\":\"https:\\\/\\\/www.sowespoke.com\\\/en\\\/latest-news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"News\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sowespoke.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.sowespoke.com\\\/en\\\/\",\"name\":\"SOWESPOKE\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.sowespoke.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.sowespoke.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.sowespoke.com\\\/en\\\/#organization\",\"name\":\"SOWESPOKE\",\"url\":\"https:\\\/\\\/www.sowespoke.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.sowespoke.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.sowespoke.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/logo-sowespoke-logo_weiss_zeichenwege-1.svg\",\"contentUrl\":\"https:\\\/\\\/www.sowespoke.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/logo-sowespoke-logo_weiss_zeichenwege-1.svg\",\"width\":439,\"height\":159,\"caption\":\"SOWESPOKE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sowespoke.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/sowespoke.AG\",\"https:\\\/\\\/www.instagram.com\\\/sowespoke\\\/\",\"https:\\\/\\\/de.linkedin.com\\\/company\\\/sowespoke-ag\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"News - SOWESPOKE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sowespoke.com\/en\/latest-news\/news\/","og_locale":"en_US","og_type":"article","og_title":"News - SOWESPOKE","og_description":"News from the industry News","og_url":"https:\/\/www.sowespoke.com\/en\/latest-news\/news\/","og_site_name":"SOWESPOKE","article_publisher":"https:\/\/www.facebook.com\/sowespoke.AG","article_modified_time":"2025-02-17T18:55:42+00:00","og_image":[{"width":1193,"height":339,"url":"https:\/\/www.sowespoke.com\/wp-content\/uploads\/2025\/02\/sws_header_aktuelles-en.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.sowespoke.com\/en\/latest-news\/news\/","url":"https:\/\/www.sowespoke.com\/en\/latest-news\/news\/","name":"News - SOWESPOKE","isPartOf":{"@id":"https:\/\/www.sowespoke.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sowespoke.com\/en\/latest-news\/news\/#primaryimage"},"image":{"@id":"https:\/\/www.sowespoke.com\/en\/latest-news\/news\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sowespoke.com\/wp-content\/uploads\/2025\/02\/sws_header_aktuelles-en.webp","datePublished":"2024-06-18T14:10:53+00:00","dateModified":"2025-02-17T18:55:42+00:00","breadcrumb":{"@id":"https:\/\/www.sowespoke.com\/en\/latest-news\/news\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sowespoke.com\/en\/latest-news\/news\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sowespoke.com\/en\/latest-news\/news\/#primaryimage","url":"https:\/\/www.sowespoke.com\/wp-content\/uploads\/2025\/02\/sws_header_aktuelles-en.webp","contentUrl":"https:\/\/www.sowespoke.com\/wp-content\/uploads\/2025\/02\/sws_header_aktuelles-en.webp","width":1193,"height":339},{"@type":"BreadcrumbList","@id":"https:\/\/www.sowespoke.com\/en\/latest-news\/news\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.sowespoke.com\/en\/"},{"@type":"ListItem","position":2,"name":"Latest news","item":"https:\/\/www.sowespoke.com\/en\/latest-news\/"},{"@type":"ListItem","position":3,"name":"News"}]},{"@type":"WebSite","@id":"https:\/\/www.sowespoke.com\/en\/#website","url":"https:\/\/www.sowespoke.com\/en\/","name":"SOWESPOKE","description":"","publisher":{"@id":"https:\/\/www.sowespoke.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sowespoke.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.sowespoke.com\/en\/#organization","name":"SOWESPOKE","url":"https:\/\/www.sowespoke.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sowespoke.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.sowespoke.com\/wp-content\/uploads\/2024\/06\/logo-sowespoke-logo_weiss_zeichenwege-1.svg","contentUrl":"https:\/\/www.sowespoke.com\/wp-content\/uploads\/2024\/06\/logo-sowespoke-logo_weiss_zeichenwege-1.svg","width":439,"height":159,"caption":"SOWESPOKE"},"image":{"@id":"https:\/\/www.sowespoke.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/sowespoke.AG","https:\/\/www.instagram.com\/sowespoke\/","https:\/\/de.linkedin.com\/company\/sowespoke-ag"]}]}},"_links":{"self":[{"href":"https:\/\/www.sowespoke.com\/en\/wp-json\/wp\/v2\/pages\/2375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sowespoke.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sowespoke.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sowespoke.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sowespoke.com\/en\/wp-json\/wp\/v2\/comments?post=2375"}],"version-history":[{"count":4,"href":"https:\/\/www.sowespoke.com\/en\/wp-json\/wp\/v2\/pages\/2375\/revisions"}],"predecessor-version":[{"id":2689,"href":"https:\/\/www.sowespoke.com\/en\/wp-json\/wp\/v2\/pages\/2375\/revisions\/2689"}],"up":[{"embeddable":true,"href":"https:\/\/www.sowespoke.com\/en\/wp-json\/wp\/v2\/pages\/2373"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sowespoke.com\/en\/wp-json\/wp\/v2\/media\/2993"}],"wp:attachment":[{"href":"https:\/\/www.sowespoke.com\/en\/wp-json\/wp\/v2\/media?parent=2375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}