{"id":2375,"date":"2024-06-18T16:10:53","date_gmt":"2024-06-18T14:10:53","guid":{"rendered":"https:\/\/www.sowespoke.com\/latest-news\/news\/"},"modified":"2025-02-17T19:55:42","modified_gmt":"2025-02-17T18:55:42","slug":"news","status":"publish","type":"page","link":"https:\/\/www.sowespoke.com\/en\/latest-news\/news\/","title":{"rendered":"News"},"content":{"rendered":"\n<p class=\"has-text-align-center has-accent-2-color has-text-color has-link-color has-open-sans-font-family wp-elements-1 wp-block-paragraph\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;font-size:clamp(0.984rem, 0.984rem + ((1vw - 0.2rem) * 0.516), 1.5rem);\">News from the industry<\/p>\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-90107175 wp-block-group-is-layout-flex\" style=\"margin-top:0.25rem\">\n<h1 class=\"wp-block-heading has-accent-background-color has-background\">News<\/h1>\n<\/div>\n<ul style=\"padding-top:var(--wp--preset--spacing--30)\" class=\"wp-block-latest-posts__list is-grid has-dates sws-blog-home wp-block-latest-posts is-layout-flow wp-block-latest-posts-is-layout-flow\"><li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/www.sowespoke.com\/en\/2026\/09\/16\/criteosowespoke-the-next-growth-pillar-of-the-sws-alliance\/\" aria-label=\"Criteo@SOWESPOKE: The Next Growth Pillar of the SWS Alliance\"><img decoding=\"async\" src=\"https:\/\/www.sowespoke.com\/wp-content\/uploads\/2026\/09\/en-lockup-stacked-600x499.png\" alt=\"en-lockup-stacked\"  \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.sowespoke.com\/en\/2026\/09\/16\/criteosowespoke-the-next-growth-pillar-of-the-sws-alliance\/\">Criteo@SOWESPOKE: The Next Growth Pillar of the SWS Alliance<\/a><time datetime=\"2026-09-16T18:51:40+02:00\" class=\"wp-block-latest-posts__post-date\">16. September 2026<\/time><div class=\"wp-block-latest-posts__post-excerpt\">The SWS Alliance is expanding its offering with a strong new partner: With Criteo, partner agencies now have access to a second major channel for performance marketing. Three new channels are now available \u2013 Open Web Ads powered by commerce data, seamlessly integrated Meta Ads, and early access to ChatGPT Ads. This AI-native ad format\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/www.sowespoke.com\/en\/2026\/09\/16\/criteosowespoke-the-next-growth-pillar-of-the-sws-alliance\/\" rel=\"noopener\">Read more<span class=\"screen-reader-text\">: Criteo@SOWESPOKE: The Next Growth Pillar of the SWS Alliance<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/www.sowespoke.com\/en\/2026\/07\/27\/ai-generated-images-and-videos-new-mandatory-labeling-requirement\/\" aria-label=\"AI\u2011generated images and videos: Mandatory labeling from August 2026\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.sowespoke.com\/wp-content\/uploads\/2026\/07\/KI-Kennzeichnungspflicht-600x400.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"KI Kennzeichnungspflicht\" style=\"\" srcset=\"https:\/\/www.sowespoke.com\/wp-content\/uploads\/2026\/07\/KI-Kennzeichnungspflicht-600x400.png 600w, https:\/\/www.sowespoke.com\/wp-content\/uploads\/2026\/07\/KI-Kennzeichnungspflicht-1024x683.png 1024w, https:\/\/www.sowespoke.com\/wp-content\/uploads\/2026\/07\/KI-Kennzeichnungspflicht-768x512.png 768w, https:\/\/www.sowespoke.com\/wp-content\/uploads\/2026\/07\/KI-Kennzeichnungspflicht.png 1536w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.sowespoke.com\/en\/2026\/07\/27\/ai-generated-images-and-videos-new-mandatory-labeling-requirement\/\">AI\u2011generated images and videos: Mandatory labeling from August 2026<\/a><time datetime=\"2026-07-27T20:17:44+02:00\" class=\"wp-block-latest-posts__post-date\">27. July 2026<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Starting August 2, 2026, new transparency requirements under the EU AI Act come into effect. This does not mean that every AI\u2011generated text or image must be labeled. What matters are the content itself, its potential to mislead, the publication context, and who holds responsibility.* What role does an agency play? An agency is typically\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/www.sowespoke.com\/en\/2026\/07\/27\/ai-generated-images-and-videos-new-mandatory-labeling-requirement\/\" rel=\"noopener\">Read more<span class=\"screen-reader-text\">: AI\u2011generated images and videos: Mandatory labeling from August 2026<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/www.sowespoke.com\/en\/2026\/06\/23\/a-look-back-barcelona-booster-experience\/\" aria-label=\"A look back: Barcelona Booster Experience\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"354\" src=\"https:\/\/www.sowespoke.com\/wp-content\/uploads\/2026\/06\/event-poster-02-600x354.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" style=\"\" srcset=\"https:\/\/www.sowespoke.com\/wp-content\/uploads\/2026\/06\/event-poster-02-600x354.jpg 600w, https:\/\/www.sowespoke.com\/wp-content\/uploads\/2026\/06\/event-poster-02-1024x605.jpg 1024w, https:\/\/www.sowespoke.com\/wp-content\/uploads\/2026\/06\/event-poster-02-768x454.jpg 768w, https:\/\/www.sowespoke.com\/wp-content\/uploads\/2026\/06\/event-poster-02-1536x907.jpg 1536w, https:\/\/www.sowespoke.com\/wp-content\/uploads\/2026\/06\/event-poster-02-2048x1209.jpg 2048w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.sowespoke.com\/en\/2026\/06\/23\/a-look-back-barcelona-booster-experience\/\">A look back: Barcelona Booster Experience<\/a><time datetime=\"2026-06-23T22:06:50+02:00\" class=\"wp-block-latest-posts__post-date\">23. June 2026<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Looking back on our \ud835\uddd5\ud835\uddee\ud835\uddff\ud835\uddf0\ud835\uddf2\ud835\uddf9\ud835\uddfc\ud835\uddfb\ud835\uddee \ud835\uddd5\ud835\uddfc\ud835\uddfc\ud835\ude00\ud835\ude01\ud835\uddf2\ud835\uddff \ud835\uddd8\ud835\ude05\ud835\uddfd\ud835\uddf2\ud835\uddff\ud835\uddf6 \ud835\uddf2\ud835\uddfb\ud835\uddf0\ud835\uddf2, one thing stands out above all else: the power to bring the right partners together around one table.Energy that inspires. Conversations that drive things forward. Collaboration that feels like real progress. This wasn\u2019t your typical event where people just talk about trends. It was a room full\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/www.sowespoke.com\/en\/2026\/06\/23\/a-look-back-barcelona-booster-experience\/\" rel=\"noopener\">Read more<span class=\"screen-reader-text\">: A look back: Barcelona Booster Experience<\/span><\/a><\/div><\/li>\n<\/ul>\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"min-height:100px;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--50);padding-left:0\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>News from the industry News<\/p>\n","protected":false},"author":2,"featured_media":2993,"parent":2373,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2375","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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