{"id":12607,"date":"2026-09-16T18:51:40","date_gmt":"2026-09-16T16:51:40","guid":{"rendered":"https:\/\/www.sowespoke.com\/2026\/09\/16\/criteosowespoke-the-next-growth-pillar-of-the-sws-alliance\/"},"modified":"2026-09-16T19:26:22","modified_gmt":"2026-09-16T17:26:22","slug":"criteosowespoke-the-next-growth-pillar-of-the-sws-alliance","status":"publish","type":"post","link":"https:\/\/www.sowespoke.com\/en\/2026\/09\/16\/criteosowespoke-the-next-growth-pillar-of-the-sws-alliance\/","title":{"rendered":"Criteo@SOWESPOKE: The Next Growth Pillar of the SWS Alliance"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The SWS Alliance is expanding its offering with a strong new partner: <\/p>\n\n<p class=\"wp-block-paragraph\">With <strong>Criteo<\/strong>, partner agencies now have access to a second major channel for performance marketing. <br\/>Three new channels are now available \u2013 <strong>Open Web Ads<\/strong> powered by commerce data, seamlessly integrated <strong>Meta Ads<\/strong>, and early access to <strong>ChatGPT Ads<\/strong>. This AI-native ad format puts brands in front of users at the exact moment of decision, appearing as clearly labeled sponsored placements. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Criteo<\/strong> brings its global ecosystem to the table: more than 20,000 e-commerce websites and 750 million daily active users worldwide. As one of the first adtech partners in the OpenAI Advertising Pilot, Criteo is also a pioneer in AI-native advertising. <\/p>\n\n<p class=\"wp-block-paragraph\">Partneragenturen der SWS Alliance profitieren von einem bew\u00e4hrten Servicemodell mit pers\u00f6nlichem SWS-Support sowie 2 % SWS Coins auf alle verwalteten Mediabudgets \u2013 einl\u00f6sbar plattform\u00fcbergreifend in beiden Alliances. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>SWS Alliance partner agencies<\/strong> benefit from a proven service model with dedicated SWS support, plus 2% in SWS Coins on all managed media budgets \u2013 redeemable across both alliances. Agencies interested in getting started can reach out to the SWS Criteo Alliance Team under criteo@sowespoke.com.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The SWS Alliance is expanding its offering with a strong new partner: With Criteo, partner agencies now have access to a second major channel for performance marketing. Three new channels are now available \u2013 Open Web Ads powered by commerce data, seamlessly integrated Meta Ads, and early access to ChatGPT Ads. This AI-native ad format [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":12603,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-12607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Criteo@SOWESPOKE: The Next Growth Pillar of the SWS Alliance - SOWESPOKE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sowespoke.com\/en\/2026\/09\/16\/criteosowespoke-the-next-growth-pillar-of-the-sws-alliance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Criteo@SOWESPOKE: The Next Growth Pillar of the SWS Alliance - SOWESPOKE\" \/>\n<meta property=\"og:description\" content=\"The SWS Alliance is expanding its offering with a strong new partner: With Criteo, partner agencies now have access to a second major channel for performance marketing. Three new channels are now available \u2013 Open Web Ads powered by commerce data, seamlessly integrated Meta Ads, and early access to ChatGPT Ads. 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