Heidelberg / Moers. The software developers from Innoplexia GmbH and the digital and communication experts from SOWESPOKE AG agree on a strategic collaboration. The future collaboration will focus on the PLATZHIRSCH software solution from Heidelberg-based Innoplexia. This enables brick-and-mortar retail companies to efficiently interlink the physical and digital world. Thanks to a combined analysis of digital and socio-economic data, companies can identify regional market potential and achieve competitive advantages. The SOWESPOKE Aktiengesellschaft — an association of renowned digital and communication companies — designs and implements tailored online, mobile and social media marketing as well as corresponding SEO measures based on PLATZHIRSCH findings.
Merging digital and socio-economic data as a basis for customized campaigns
Innoplexia GmbH, specializing in software and IT solutions for competition and market analyzes, developed the software-as-a-service solution PLATZHIRSCH together with panadress marketing intelligence GmbH, a leading data provider based in Munich. By merging and evaluating digital information (e.g. data and trends from search engines) and socio-economic data (e.g. information on regional purchasing power and buying motives), chain-branch companies in particular gain valuable knowledge in order to effectively target their regional campaigns and target groups to expand their market position.
Dennis Krieger, Managing Director of Innoplexia GmbH: “The past year has shown that the future of retail lies in the interlinking of the digital and physical world. This applies in particular to sales and marketing campaigns, which in future companies will have to be more data-based and therefore more target-group-specific and more effective than before. “Management colleague René Herget adds:” With PLATZHIRSCH, entrepreneurs gain valuable information about their regional market potential, updated daily as an interactive map. Thanks to the holistic data analysis, you secure a considerable knowledge advantage over your competitors. With SOWESPOKE we can now fall back on a renowned and widely networked partner for the implementation of complex digital solutions. Solutions that are directly based on the data-based PLATZHIRSCH analyzes.”
As part of the strategic alliance, both companies can expand their range of services for existing and new customers. Andy Kulosa, CEO of SOWESPOKE AG : “We are extremely happy about the cooperation with Innoplexia GmbH. In team play, we will bundle our expertise and create even more tailored digital campaign solutions. The SOWESPOKE benefits from the revolutionary market perspective that the product PLATZHIRSCH offers our chain store customers.”
Speyerer Str. 4
René Herget, managing director
Tel. 06221 71980-33
Eurotec ring 15
47445 Moers, Germany
Andy Kulosa, chairman of the board
Tel. 02065 98490 – 03