Welcome to SOWESPOKE

We are looking for agency partners!

Want to deliver more than just standard SEA for your clients? Let’s team up.
We’re looking for agencies ready to use Microsoft Advertising strategically – with real support, deep expertise, and a genuine alternative to Google.
We offer space to grow, connect, and get the backing you truly need.

The SWS Alliance stands for up-to-date expertise, practical solutions, and genuine knowledge transfer.
We foster collaboration, establish shared standards, and build collective intelligence—creating a learning network that goes far beyond isolated initiatives and equips our partners for long-term success.

More about SWS-Alliance

Your secret advantage

Why take a closer look at Microsoft Advertising today? The answer is simple:
Don’t miss this unique opportunity!

A look at the market reveals: Bing—often underestimated—has firmly established itself in the German desktop landscape, holding nearly a quarter of the market share. You heard that right! By using both Bing and Google Ads, you’ll tap into an entirely new audience—unlocking tremendous growth potential for your business.

But that’s not all: Microsoft Advertising doesn’t just give you access to Bing—it also connects you to platforms like LinkedIn, Clarity, and ChatGPT. Microsoft has strategically integrated these technologies because they’re shaping the future of digital marketing. You, too, should leverage this innovation advantage to elevate your marketing strategy.

SWS Alliance

Next Events

Agencyday – on the fast track with Microsoft Advertising

Together with Microsoft Advertising, we warmly invite you to an exclusive Agency Day at the Microsoft Office in Barcelona.

Experience the latest developments and innovations from the world of Microsoft Advertising. Dive into the future of digital advertising and discover how Microsoft Advertising’s comprehensive solutions can transform your marketing strategies.

More details will follow shortly.

09.06.2026	Microsoft Office | Barcelona

More about this event »

All SWS Events

News and Events

• 
  Recap: This was our Agency Day in Hamburg24. April 2026
  The Agency Day at the Microsoft Office in Hamburg was far more than a typical industry event. Participants experienced a day centered around genuine exchange, open learning, and collective forward thinking. What impressed us most was the dynamic between the agencies: teams who had never met before exchanged ideas, shared benchmarks, explained setups, and spoke… Read more: Recap: This was our Agency Day in Hamburg
• 
  Agencyday Hamburg – In the Fast Lane with Microsoft Advertising23. February 2026
  Together with Microsoft Advertising, we warmly invite you to an exclusive Agency Day at the Microsoft Office in Hamburg. Experience the latest developments and innovations directly from the world of Microsoft Advertising. Dive into the future of digital marketing and discover how Microsoft Advertising’s comprehensive solutions can revolutionize your strategies – from Copilot to the… Read more: Agencyday Hamburg – In the Fast Lane with Microsoft Advertising
• 
  Microsoft Advertising Partner-Awards 2516. December 2025
  The Microsoft Awards once again proved this year just how special this event truly is. This time, the celebration took place in London – and from the very moment we stepped into the venue, that familiar, welcoming atmosphere was palpable, created whenever partners, friends, and agencies from the Microsoft community come together. Nominated for the… Read more: Microsoft Advertising Partner-Awards 25