Welcome to SOWESPOKE

We are looking for agency partners!

Want to deliver more than just standard SEA for your clients? Let’s team up.
We’re looking for agencies ready to use Microsoft Advertising strategically – with real support, deep expertise, and a genuine alternative to Google.
We offer space to grow, connect, and get the backing you truly need.

The SWS Alliance stands for up-to-date expertise, practical solutions, and genuine knowledge transfer.
We foster collaboration, establish shared standards, and build collective intelligence—creating a learning network that goes far beyond isolated initiatives and equips our partners for long-term success.

More about SWS-Alliance

Your secret advantage

Why take a closer look at Microsoft Advertising today? The answer is simple:
Don’t miss this unique opportunity!

A look at the market reveals: Bing—often underestimated—has firmly established itself in the German desktop landscape, holding nearly a quarter of the market share. You heard that right! By using both Bing and Google Ads, you’ll tap into an entirely new audience—unlocking tremendous growth potential for your business.

But that’s not all: Microsoft Advertising doesn’t just give you access to Bing—it also connects you to platforms like LinkedIn, Clarity, and ChatGPT. Microsoft has strategically integrated these technologies because they’re shaping the future of digital marketing. You, too, should leverage this innovation advantage to elevate your marketing strategy.

SWS Alliance

Next Events

OMT Agency Day | 24. September 2026 | Mainz

Are you not just doing marketing, but actually running an agency? Then the OMT Agency Day is your strategy event of the year. With over 30 sessions, it skips the generic advice and tackles the real-world challenges of agency leadership with actionable expert insights.

As an official sponsor, we’re right in the thick of it: Stop by our SWS Alliance booth to meet the team, and catch our board member Andy live on stage!

24.09.2026	Pyramide Mainz

More about this event »

All SWS Events

News and Events

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  Criteo@SOWESPOKE: The Next Growth Pillar of the SWS Alliance16. September 2026
  The SWS Alliance is expanding its offering with a strong new partner: With Criteo, partner agencies now have access to a second major channel for performance marketing. Three new channels are now available – Open Web Ads powered by commerce data, seamlessly integrated Meta Ads, and early access to ChatGPT Ads. This AI-native ad format… Read more: Criteo@SOWESPOKE: The Next Growth Pillar of the SWS Alliance
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  AI‑generated images and videos: Mandatory labeling from August 202627. July 2026
  Starting August 2, 2026, new transparency requirements under the EU AI Act come into effect. This does not mean that every AI‑generated text or image must be labeled. What matters are the content itself, its potential to mislead, the publication context, and who holds responsibility.* What role does an agency play? An agency is typically… Read more: AI‑generated images and videos: Mandatory labeling from August 2026
• 
  A look back: Barcelona Booster Experience23. June 2026
  Looking back on our 𝗕𝗮𝗿𝗰𝗲𝗹𝗼𝗻𝗮 𝗕𝗼𝗼𝘀𝘁𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶 𝗲𝗻𝗰𝗲, one thing stands out above all else: the power to bring the right partners together around one table.Energy that inspires. Conversations that drive things forward. Collaboration that feels like real progress. This wasn’t your typical event where people just talk about trends. It was a room full… Read more: A look back: Barcelona Booster Experience