Welcome to SOWESPOKE

We’re the team behind SWS Alliance – a partner program for agencies that want more.

We are looking for agency partners!

Want to deliver more than just standard SEA for your clients? Let’s team up.
We’re looking for agencies ready to use Microsoft Advertising strategically – with real support, deep expertise, and a genuine alternative to Google.
We offer space to grow, connect, and get the backing you truly need.

The SWS Alliance stands for up-to-date expertise, practical solutions, and genuine knowledge transfer.
We foster collaboration, establish shared standards, and build collective intelligence—creating a learning network that goes far beyond isolated initiatives and equips our partners for long-term success.

More about SWS-Alliance

SWS Alliance – Service Portfolio for Agencies

SWS Alliance and Microsoft Advertising

This is a photo of the Microsoft building in Munich. The image was created by dvoevnore and sourced from stock.adobe.com.

Your secret advantage

Why should you consider Microsoft Advertising right now? Simple:
You could miss a unique opportunity!

A look at the market reveals: Bing—often underestimated—has firmly established itself in the German desktop landscape, holding nearly a quarter of the market share. You heard that right! By using both Bing and Google Ads, you’ll tap into an entirely new audience—unlocking tremendous growth potential for your business.

But that’s not all: Microsoft Advertising doesn’t just give you access to Bing—it also connects you to platforms like LinkedIn, Clarity, and ChatGPT. Microsoft has strategically integrated these technologies because they’re shaping the future of digital marketing. You, too, should leverage this innovation advantage to elevate your marketing strategy.

SWS Alliance

Next Events

SeoCruise 2025

From October 6th to 8th, 2025, the second SEO conference at sea will take place. The SeoCruise offers a unique opportunity to deepen your knowledge, connect with fellow SEO professionals, and prepare for the future of AI-driven optimization.

06.10. – 08.10.25	Color Fantasy \| Kiel

More about this event »

All SWS Events

News and Events

News from SOWESPOKE

Microsoft Advertising Partner-Awards 2516. December 2025
The Microsoft Awards once again proved this year just how special this event truly is. This time, the celebration took place in London – and from the very moment we stepped into the venue, that familiar, welcoming atmosphere was palpable, created whenever partners, friends, and agencies from the Microsoft community come together. Nominated for the… Read more: Microsoft Advertising Partner-Awards 25
OMT in Mainz – a Recap6. October 2025
On 26. On September 26th and 27th, we attended the OMT Agency Day & Conference at the Pyramid venue in Mainz. Two days filled with highlights, exciting insights, and wonderful people — the perfect opportunity to connect with our trusted Alliance partners and spark new, promising collaborations. The event comes highly recommended, and we have,… Read more: OMT in Mainz – a Recap
Microsoft Advertising Webinar – Strategies for a Successful Festive Season17. June 2025
Summer is finally around the corner – but for savvy marketers, preparations for the most important time of the year, the festive season, are already beginning. Those who plan ahead secure the best chances for strong sales. In our exclusive webinar, you’ll gain hands-on sales strategies and market insights to help you fully unlock the… Read more: Microsoft Advertising Webinar – Strategies for a Successful Festive Season