Microsoft Advertising: Your Hidden Ace in the Sleeve

A quick look at the market: Bing, the underdog of search engines, has established itself firmly in the desktop scene in Germany and already claims almost a quarter of the market for itself. Yes, you heard right! So if you run Bing and Google AdWords in parallel, you open a door to a completely new clientele and take your business to a new level.

But wait, it gets even better: With Microsoft Advertising, you not only get the benefits of Bing, but also of companies like LinkedIn, Clarity and Chat GPT. Microsoft acquired these companies because they feel the pulse of the digital future. And you should feel exactly this pulse in your marketing too.

Let’s take a closer look at the benefits of Microsoft Advertising:

• Expanded reach:
  In addition to Bing, Microsoft Advertising also includes search engines such as Yahoo, AOL, Ecosia and DuckDuckGo. More platforms, more visibility.
• Targeted customers:
  The typical users of Microsoft Advertising are often older and financially better off – a gold rush for certain industries!
• High-quality traffic:
  Microsoft Advertising puts quality first, resulting in relevant and user-friendly traffic.
• Less competition:
  Compared to Google Ads, competition here is more moderate, resulting in lower costs and higher click-through rates.
• Budget-friendly:
  The costs are often lower than Google, meaning you can get better results for less money.
• Advanced targeting options:
  From demographic targeting to LinkedIn profile targeting, the possibilities are endless!
• Integration:
  Seamless integration into various Microsoft products ensures a consistent advertising experience.
• Remarketing power:
  Re-engage with customers who have already shown interest and increase the effectiveness of your campaigns.
• Continuous innovation:
  Whether it’s optimization for voice search, improved mobile integration, or advanced data analytics tools, Microsoft Advertising is constantly moving and evolving.