CEO

Andy Kulosa has never taken the conventional path. As the lead singer of the punk rock band Dödelhaie, he learned early on how to generate attention — whether on stage or through guerrilla marketing for his own music‑label shop.

His drive for innovation pushed him further, ultimately leading to Microsoft Advertising honoring him as Trailblazer of the Year, an award for visionaries who redefine the boundaries of technology.

Throughout his journey, Andy has not only seen how networks operate — he has built successful, long‑lasting agency and expert networks himself. These experiences shape his perspective on genuine collaboration and modern alliances within the digital industry.

Executive Assistant

Julia has been bringing her experience as an executive assistant to senior management since 2008, with roles in start-ups, NGOs, and large corporations. She thinks ahead, organizes with foresight, and ensures — with a great deal of empathy — that our CEO and the team can stay focused on what truly matters.
Her calm, reliable manner makes her a trusted point of contact and a genuine pillar of the team — always there when it counts.

Director Business Operations

Laki brings more than 25 years of experience in logistics, sales, business operations, digitalization, IT, and project management. In international environments, he has supported complex transformation projects, optimized logistics processes, implemented company-wide IT and process landscapes, and contributed to the development of innovative digital business models.

As Director of Business Operations, his focus lies on cross-functional coordination of strategic projects, the optimization of internal processes, and the successful execution of change initiatives. He builds efficient structures and ensures that projects, processes, and teams work together seamlessly. With his strong technical understanding and deep affinity for AI and digital innovation, he identifies potential early on and translates demanding requirements into practical, actionable solutions.

Head of Sales & Marketing

Sabine, as Head of Sales & Marketing at SOWESPOKE AG, is responsible for building and expanding the SWS Alliance partner network. She brings many years of experience in marketing, key account management, and project management — including more than a decade as Head of Marketing at an IT service provider.

She later led a start-up center with a co-working space, where she oversaw founder support, community building, and event management. This combination of strategic thinking and a strong sense for people continues to shape her work today: whether at agency days across Europe or in direct collaboration with partner agencies, Sabine connects digital agencies with the opportunities of Microsoft Advertising.

Head of Academy

Experienced SEA consultant with deep technical expertise in tracking and feed management. Active in the SEA/PPC field for over ten years and in online marketing for more than twelve years, with a clear specialization in B2B lead generation, regional performance setups, and eCommerce structures. Well‑versed in handling sensitive industries such as medical environments as well as managing Ad Grants accounts. A versatile all‑rounder who most recently led a team as Head of SEA, developed strategies, and scaled complex accounts.


At SWS, Alex is additionally responsible for technical support and the ongoing training of our agency partners.

Product Lead Microsoft Advertising

Elina has five years of experience in the agency world and brings in-depth expertise in performance marketing and strategic campaign management. In her role as strategic team lead, she has supported both small clients and key accounts, structured complex projects, and actively contributed to her team’s success.

Elina’s particular strength lies in her keen eye for detail, which enables her to initiate lasting change. She combines analytical thinking with creativity and empathy to develop impactful and enduring solutions.

Assistenz Controlling und Organisation

Years of hands-on expertise in operational online marketing meet strong organizational talent: as a former SEA and SMA Account Manager, Viviane knows exactly what matters in an agile agency environment. Today, she uses this experience to proactively support our Controlling and Operations teams.

With a sharp eye for detail and a strong affinity for numbers, she ensures transparency and smooth processes. Her calm, thoughtful manner and her ability to set clear priorities make her an indispensable pillar of the team. She combines strategic thinking with operational precision, creating the foundation for the long-term success of our projects.

Full Stack Developer

With expertise in software engineering and modern technologies, he contributes to the creation of innovative solutions that optimize workflows and deliver long-term value to both clients and internal teams. His focus lies in building reliable systems that ensure technology is seamlessly integrated into daily operations.

With a degree in Information Technology and hands-on experience delivering practical solutions for SoWeSpoke, he brings a strong foundation in software engineering to the team

Data Scientist

With expertise in artificial intelligence, business intelligence and data strategy, he builds AI and BI products, designs workflows, and develops data-driven systems that deliver long-term value to our clients and teams.

He holds a bachelor’s in Information Technology with a focus on Data Science and is currently pursuing a master’s in Computer Science in Canada. Analytical and hands-on, he brings modern technology into daily agency life and helps shape the future of SOWESPOKE.

Senior SEA Account Managerin

Dedicated and ambitious specialist in digital marketing. With extensive knowledge and practical experience, Eylem strives to develop innovative solutions and optimize digital strategies.
Extensive experience with Google Ads. Successful planning and implementation of online marketing campaigns in close cooperation with agencies and end customers.

Senior SEA Account Manager

Lukas is an experienced sales and marketing expert with a proven track record. In his previous role as a Google Ads account strategist, he has already served hundreds of end customers and agencies and has become familiar with many business areas.
Thanks to his intensive insights, he knows what works and how to achieve long-term marketing and business goals while enabling sustainable sales growth.

Senior SEA Account Manager

Many years of experience in the field of Google Ads. Successful support and implementation of online marketing campaigns in collaboration with agencies and end customers. Clear focus to develop customized solutions and strategies that achieve the customer’s marketing goals. Collaboration with cross-industry customers from the lead generation and eCommerce sectors.