Moers. On February 10, 2022, the champagne corks popped all over the continent: with the Microsoft Advertising 2021 Europe Partner Awards, the U.S. company honored the partners who are committed to their customers’ success with targeted search engine advertising.
The virtual awards ceremony focused on the people, teams and companies responsible for some of the most effective and creative work of 2021. Among the award winners was an extremely familiar face: Andy Kulosa, CEO of SOWESPOKE AG and freshly crowned Europe Trailblazer of the Year 2021.
We are incredibly proud of Andy.
Well-deserved award for creativity, commitment & pioneering spirit
The “Europe Trailblazer of the Year” award (“Trailblazer of the Year”) is due to an individual who promotes Microsoft Advertising in a particularly innovative and engaging way – and increases brand awareness and affinity for Microsoft Advertising both among its own customers and in the industry. The Awards Jury felt that this award could only be presented to Andy Kulosa.
He is always finding new ways to make campaigns even more successful, such as the Microsoft Ads Space Race 2021, for which Andy Kulosa launched his very own creative implementation with the first “SWS Alliance Agency Partner Challenge”. Andy Kulosa: “With a great team behind you, as well as being a Microsoft partner, it’s easy to be innovative and take on a pioneering role. We are not restricted. Microsoft Advertising gives us a lot of freedom and plenty of opportunities. And when we have an idea, they listen to it, even if it seems crazy at first. There’s a lot that can be realized together.”
Awards in 10 categories
This year’s Microsoft Advertising 2021 Europe Partner Awards were hosted by Kya Sainsbury-Carter (Vice President, Global Partner Service & Advertising Sales) and Sandra Lopez (General Manager Microsoft Advertising Marketing). Under the motto “Together we are Limitless”, agency, sales, delivery and technology partners across Europe were honored in 10 categories. There were outstanding winners in all categories, whom we as SOWESPOKE congratulate on their well-deserved awards.
Speaking of winners, winning the Trailblazer award also motivates us as a team to go even further and continue to scale the SWS Alliance concept. For us, for our partners, and most importantly for our customers. We are looking forward to it.
Feel free to take a look at all of this year’s award winners and their stories: Microsoft Advertising 2021 Europe Partner Award Winners YouTube Playlist.
Andy Kulosa, Chairman of the Board
phone: +49 (0)2065 98490 – 03
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