The people behind the SWS
This is our team
CEO
Business Punk and SEA Specialist
Our frontman not only has many years of experience as a managing director in a wide range of sectors — from trading companies to advertising agencies, all the way to the spotlight as a bandleader.
He knows how to hit the right note — whether in a marketing campaign or on stage at the next gig.
Executive Assistant
Julia has been supporting executives in high-level management roles since 2008, with experience spanning start-ups, NGOs, and large corporations. She anticipates needs, organizes with foresight, and brings empathy to every detail – creating space for our CEO and team to focus on what truly matters. Her calm, reliable presence makes her a trusted point of contact and a true pillar of support – especially when it counts.
Head of Sales & Marketing
Sales and Marketing
Extensive experience in marketing, key account management, and project management, including over ten years as Head of Marketing at an IT service provider. Led a start-up center with an integrated co-working space, covering event organization, support for entrepreneurs, and community development.
Particularly strong in strategic brand development, business growth, and the implementation of creative event formats. Combines analytical thinking with a strong sense for people and collaborative work.
Product Lead Microsoft Advertising
Elina has four years of experience in the agency world and brings in-depth expertise in performance marketing and strategic campaign management. In her role as strategic team lead, she has supported both small clients and key accounts, structured complex projects, and actively contributed to her team’s success.
Elina’s particular strength lies in her keen eye for detail, which enables her to initiate lasting change. She combines analytical thinking with creativity and empathy to develop impactful and enduring solutions.
Head of Academy
SEA, Analysis and Tracking Specialist
Experienced SEA consultant with deep technical expertise in tracking and feed management. Active in the SEA/PPC field for over ten years and in online marketing for more than twelve years, with a clear specialization in B2B lead generation, regional performance setups, and eCommerce structures. Well‑versed in handling sensitive industries such as medical environments as well as managing Ad Grants accounts. A versatile all‑rounder who most recently led a team as Head of SEA, developed strategies, and scaled complex accounts.
At SWS, Alex is additionally responsible for technical support and the ongoing training of our agency partners.
Lead Data Engineer & AI Specialist
AI, Business Intelligence and Data Strategist
With expertise in artificial intelligence, business intelligence and data strategy, he drives the development of smart automation solutions and optimizes key business processes. His focus lies in building data-driven decision frameworks that deliver long-term value to both our clients and internal teams.
Currently studying Information Technology with a focus on Data Science, Mathematics and AI in the Netherlands, he brings a sharp analytical mindset and a hands-on approach to every project – helping bring modern technologies into our daily agency life and actively shaping the future of SOWESPOKE.
Online Marketing Manager
Dedicated and ambitious specialist in digital marketing. With extensive knowledge and practical experience, Eylem strives to develop innovative solutions and optimize digital strategies.
Extensive experience with Google Ads. Successful planning and implementation of online marketing campaigns in close cooperation with agencies and end customers.
Online Marketing Manager
Lukas is an experienced sales and marketing expert with a proven track record. In his previous role as a Google Ads account strategist, he has already served hundreds of end customers and agencies and has become familiar with many business areas.
Thanks to his intensive insights, he knows what works and how to achieve long-term marketing and business goals while enabling sustainable sales growth.
Online Marketing Manager
Many years of experience in the field of Google Ads. Successful support and implementation of online marketing campaigns in collaboration with agencies and end customers. Clear focus to develop customized solutions and strategies that achieve the customer’s marketing goals. Collaboration with cross-industry customers from the lead generation and eCommerce sectors.
Online Marketing Manager
Charismatic personality who quickly recognizes problems and errors and presents solutions in a clear and structured manner. Resilient, innovative and always ready to take on new challenges. A professional in the field of process optimization and project management with extensive experience in dealing with Google Ads, Microsoft Ads, Facebook/Meta and Instagram.
Senior Online Marketing Manager
Google Ads and Microsoft Advertising expert with years of experience in the large customer segment. Success in budget optimization, high ROI, customized strategies for large customers. Strong communication, customer-oriented. Valuable asset for your online marketing success.
Online Marketing Manager
As an experienced marketing expert, Jörn combines extensive expertise as a Google Ads strategist with creative approaches to develop customized strategies for sustainable success. His focus is on quality and individual marketing goals that excite customers and ensure long-term results. With his experience and passion for digital marketing, he creates impactful solutions that provide real value.
Online Marketing Manager
With more than four years of hands‑on experience in an online marketing agency, Angelika brings deep expertise in performance marketing — particularly in Microsoft Advertising, where she is fully specialized in the operational management and optimization of Microsoft accounts. She supports end clients across a wide range of industries and plans, executes, and optimizes online marketing campaigns that deliver measurable results. In doing so, she places great importance on account hygiene, clear structures, and high data quality as the foundation for sustainable success.
As an empathetic and communicative professional, Angelika fosters collaboration at eye level and has a keen ability to analyze complex requirements and translate them into effective actions.
Online Marketing Manager
As a Marketing Manager, Jessica sees performance marketing as more than just working with numbers and campaigns — for her, it’s about identifying potential and creating lasting impact. For more than four years, she has supported medium‑sized companies across various industries in both B2B and B2C environments, developing tailored, data‑driven strategies. At the heart of her work is always close collaboration with her clients — defining goals together, identifying opportunities, and achieving measurable results.
Jessica combines analytical expertise with a deep understanding of markets, target audiences, and business models. Her passion lies in Microsoft Advertising and in a performance‑driven approach that is holistic, cross‑channel, and future‑oriented.