Privacy Policy

Data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to identify you personally. For detailed information on the subject of data protection, please refer to our privacy policy listed below this text.

Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. Their contact details can be found in the “Information on the responsible body” section of this privacy policy.

How do we collect your data?

Your data is collected when you provide it to us. This may include, for example, data that you enter in a contact form.

Other data is collected automatically or with your consent when you visit the website by our IT systems. This is primarily technical data (e.g., Internet browser, operating system, or time of page view). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure that the website is provided without errors. Other data may be used to analyze your user behavior. If contracts can be concluded or initiated via the website, the transmitted data will also be processed for contract offers, orders, or other order inquiries.

What rights do you have regarding your data?

You have the right to obtain information about the origin, recipient, and purpose of your stored personal data at any time and free of charge. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time with future effect. You also have the right to request the restriction of the processing of your personal data under certain circumstances.

Des Weiteren steht Ihnen ein Beschwerderecht bei der zuständigen Aufsichtsbehörde zu. Hierzu sowie zu weiteren Fragen zum Thema Datenschutz können Sie sich jederzeit an uns wenden.

Analytics tools and third-party tools

When you visit this website, your surfing behavior may be statistically evaluated. This is mainly done using so-called analysis programs.

Detailed information about these analysis programs can be found in the following privacy policy.

Hosting

External hosting

This website is hosted by an external service provider (host). The personal data collected on this website is stored on the host’s servers. This may include IP addresses, contact requests, meta and communication data, contract data, contact details, names, website accesses, and other data generated via a website.

The use of the host is for the purpose of fulfilling our contractual obligations to our potential and existing customers (Art. 6 (1) (b) GDPR) and in the interest of a secure, fast, and efficient provision of our online services by a professional provider (Art. 6 (1) (f) GDPR).

Our host will only process your data to the extent necessary to fulfill its service obligations and will follow our instructions regarding this data.

To ensure data protection compliance, we have concluded a contract for order processing with our host.

When you visit our website, the browser used on your device automatically sends information to our website server. This information is temporarily stored in a log file. The following information is collected without your intervention and stored until it is automatically deleted:

browser types and versions used,
the operating system used by the accessing system,
the website from which an accessing system reaches our website (known as the referrer URL),
the sub-websites that are accessed via an accessing system on our website,
the date and time of access to the website,
an Internet Protocol address (IP address) and
the Internet service provider of the accessing system

The IP addresses of users are anonymized or deleted from the log files after six weeks.

We process the aforementioned data for the following purposes:

Website display,
Ensuring smooth connection establishment of the website,
Ensuring comfortable use of our website,
Evaluation of system security and stability, as well as
for other administrative purposes.

The legal basis for data processing is Art. 6 (1) (f) GDPR. Our legitimate interest follows from the purposes listed above for data collection. Under no circumstances do we use the collected data for the purpose of drawing conclusions about your person.

The log files are automatically deleted every six weeks. Storage beyond this period is possible. In this case, the IP addresses of users are deleted or anonymized so that it is no longer possible to identify the accessing client.

General information and mandatory information

Data Protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission over the Internet (e.g. when communicating by email) may be subject to security vulnerabilities. It is not possible to completely protect data from access by third parties.

Note on the responsible body

The responsible body for data processing on this website is:

SOWESPOKE AG
Eurotec-Ring 15
47445 Moers
Germany

Phone: 02841 – 781 40 90
E-mail: info@sowespoke.com

VAT ID No.: DE815692427

Executive Board: Andreas Kulosa

Supervisory Board:
Christian Fenner (Chairman of the Supervisory Board)
Magali Schonder
Wendy Pugmire

The responsible body is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g., names, email addresses, etc.).

Storage period

Unless a more specific storage period is specified in this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial law retention periods); in the latter case, deletion will take place once these reasons no longer apply.

General information on the legal basis for data processing on this website

If you have consented to data processing, we process your personal data on the basis of Art. 6 (1) lit. a GDPR or Art. 9 (2) lit. a GDPR, provided that special categories of data are processed in accordance with Art. 9 (1) GDPR. In the event of express consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Art. 49 (1) lit. a GDPR. If you have consented to the storage of cookies or access to information on your end device (e.g., via device fingerprinting), data processing is also carried out on the basis of Section 25(1) TDDDG. Consent can be revoked at any time. If your data is necessary for the performance of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6 (1) lit. b GDPR. Furthermore, we process your data if it is necessary to fulfill a legal obligation on the basis of Art. 6 (1) lit. c GDPR.

Data processing may also be carried out on the basis of our legitimate interest pursuant to Art. 6 (1) lit. f GDPR. The relevant legal bases in each individual case are explained in the following paragraphs of this privacy policy.

Recipients of personal data

As part of our business activities, we work with various external agencies. In some cases, this requires the transfer of personal data to these external agencies.

We only disclose personal data to external parties if this is necessary for the performance of a contract, if we are legally obliged to do so (e.g., disclosure of data to tax authorities), if we have a legitimate interest in the disclosure pursuant to Art. 6 (1) lit. f GDPR, or if another legal basis permits the disclosure of data. When using processors, we only disclose our customers’ personal data on the basis of a valid contract for data processing. In the case of joint processing, a contract for joint processing is concluded.

Withdrawal of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke consent you have already given at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to object to data collection in specific cases and to direct marketing (Art. 21 GDPR)

IF DATA PROCESSING IS BASED ON ART. 6 PAR. 1 LIT. E OR F OF THE GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS DATA PROTECTION DECLARATION. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA, UNLESS WE CAN PROVE THAT THERE ARE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR THE PROCESSING SERVES TO ASSERT, EXERCISE, OR DEFEND LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21(1) GDPR). IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING, INSOFAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION PURSUANT TO ART. 21(2) GDPR).

Right to lodge a complaint with the competent supervisory authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work, or place of the alleged violation. The right to lodge a complaint exists without prejudice to any other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done if it is technically feasible.

Information, correction, and deletion

Within the framework of the applicable legal provisions, you have the right to obtain information free of charge at any time about your stored personal data, its origin and recipients, and the purpose of data processing, and, if applicable, a right to correct or delete this data. You can contact us at any time with any questions you may have about this or other topics related to personal data.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time to exercise this right. The right to restrict processing applies in the following cases:

If you dispute the accuracy of your personal data stored by us, we will usually need time to verify this. For the duration of the verification process, you have the right to request that the processing of your personal data be restricted.

If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.

If we no longer need your personal data, but you need it to exercise, defend, or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of its deletion.

If you have lodged an objection pursuant to Art. 21 (1) GDPR, a balance must be struck between your interests and ours. As long as it is not yet clear whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data may – apart from its storage – only be processed with your consent or for the assertion, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.

When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Data collection on this website

Cookies

Our websites use so-called “cookies.” Cookies are small data packets and do not cause any damage to your device. They are either stored temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or your web browser automatically deletes them.

Cookies can originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g., cookies for processing payment services).

Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies can be used to evaluate user behavior or for advertising purposes.

Cookies that are necessary for the electronic communication process, for the provision of certain functions you have requested (e.g., for the shopping cart function) or for the optimization of the website (e.g., cookies for measuring the web audience) (necessary cookies) are stored on the basis of Art. 6 para. 1 lit. f GDPR, unless another legal basis is specified.

The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG); consent can be revoked at any time.

You can configure your browser to notify you when cookies are set and only allow cookies in individual cases, exclude the acceptance of cookies in certain cases or in general, and activate the automatic deletion of cookies when you close your browser. If you deactivate cookies, the functionality of this website may be limited.

You can find out which cookies and services are used on this website by consulting our Cookie Consent Tool.

Consent in the cookie banner

If you consent to the setting of cookies and further processing of your personal data via the cookie banner, we and our partners may use the data collected by the cookies for marketing purposes. Furthermore, your data may be transferred to the USA. This will then be done in accordance with your consent pursuant to Art. 6 (1) (a) or Art. 49 (1) (a) GDPR. You can revoke your consent at any time for the future without additional costs, i.e., with no higher than the usual fees incurred for transmission. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Cookie Banner: CookieBot

We use the “Cookiebot” tool for the cookie banner. ‘Cookiebot’ is a product of Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark, hereinafter referred to as “Cybot.” The “Cookiebot” function informs the user about the use of cookies on the website and allows the user to decide whether to accept them. If the user agrees to the use of cookies, the following data is automatically logged by Cybot:

• The user’s anonymized IP number;
• Date and time of consent;
• User agent of the end user’s browser;
• The URL of the provider;
• An anonymous, random, and encrypted key.
• The user’s approved cookies (cookie status), which serve as proof of consent.

The encrypted key and cookie status are stored on the user’s device using a cookie in order to establish the corresponding cookie status for future page views. This cookie is automatically deleted after 12 months. The legal basis for this is Art. 6 (1) lit. f) GDPR. The provider’s legitimate interest lies in the user-friendliness of the website and in compliance with the legal requirements of the GDPR. The user can prevent or terminate the installation and storage of the cookie, and thus their cookie consent, at any time by adjusting their browser settings. For more information, see the section “Cookies” above. Further information is available from Cybot at the following links: https://www.cookiebot.com/de/pri v acy-policy/

The basis for data processing in this respect is Art. 6 (1) (c) GDPR, which permits the processing of data for the fulfillment of a legal obligation to which the controller is subject. Another legal basis for the data processing described is Article 6(1)(f) GDPR, which permits the processing of data to safeguard the legitimate interests of the controller, unless the interests or fundamental rights and freedoms of the data subject prevail.

Overview of cookies

Contact form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We will not pass on this data without your consent.

The processing of this data is based on Art. 6 (1) lit. b GDPR, provided that your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 (1) lit. f GDPR) or on your consent (Art. 6 (1) lit. a GDPR) if this has been requested; consent can be revoked at any time.

The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions—in particular retention periods—remain unaffected.

Enquiry by email, telephone or fax

If you contact us by email, telephone, or fax, your inquiry, including all resulting personal data (name, inquiry), will be stored and processed by us for the purpose of processing your request. We will not disclose this data without your consent.

The data you send us via contact requests will remain with us until you request us to delete it, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions—in particular statutory retention periods—remain unaffected.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program operated by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters specific search terms in Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on user data available to Google (e.g., location data and interests) (target group targeting). As website operators, we can evaluate this data quantitatively, for example by analyzing which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks.

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and § 25 (1) TDDDG. Consent can be revoked at any time.

Data transfers to the US are based on the standard contractual clauses of the EU Commission.

You can find details here:
https://policies.google.com/privacy/frameworks and https://business.safety.google/controllerterms/.

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the US that aims to ensure compliance with European data protection standards when data is processed in the US. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link:
https://www.dataprivacyframework.gov/participant/5780.

Google Ads Remarketing

This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With Google Ads Remarketing, we can assign people who interact with our online offering to specific target groups in order to subsequently display interest-based advertising to them in the Google advertising network (remarketing or retargeting).

Furthermore, the advertising target groups created with Google Ads Remarketing can be linked to Google’s cross-device functions. This allows interest-based, personalized advertising messages that have been tailored to you based on your previous usage and browsing behavior on one device (e.g., cell phone) to also be displayed on another of your devices (e.g., tablet or PC).

If you have a Google account, you can opt out of personalized advertising at the following link:
https://adssettings.google.com/anonymous?hl=de.

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and § 25 (1) TDDDG. Consent can be revoked at any time.

Further information and the privacy policy can be found in Google’s privacy policy at:
https://policies.google.com/technologies/ads?hl=de.

Target group formation with customer matching

To define target groups, we use Google Ads Remarketing customer matching, among other things.

In doing so, we transfer certain customer data (e.g., email addresses) from our customer lists to Google. If the customers in question are Google users and are logged into their Google account, they will be shown relevant advertising messages within the Google network (e.g., on YouTube, Gmail, or in the search engine).

Google Analytics 4

If you have given your consent, this website uses Google Analytics 4, a web analytics service provided by Google LLC. The responsible entity for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

Nature and purpose of processing

Google Analytics uses cookies that enable an analysis of your use of our websites. The information collected by the cookies about your use of this website is usually transferred to a Google server in the US and stored there.

IP address anonymization is enabled by default in Google Analytics 4. Due to IP anonymization, your IP address is truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and truncated there. According to Google, the IP address transmitted by your browser as part of Google Analytics is not merged with other Google data.

During your visit to the website, your user behavior is recorded in the form of “events.” Events can include:

Page views
First visit to the website
Start of the session
Websites visited
Your “click path,” interaction with the website
Scrolls (whenever a user scrolls to the bottom of the page (90%))
Clicks on external links
internal search queries
Interaction with videos
File downloads
Viewed/clicked ads
language setting

The following information is also recorded:

Your approximate location (region)
Date and time of visit
Your IP address (in abbreviated form)
Technical information about your browser and the devices you use (e.g., language settings, screen resolution)
Your Internet service provider
the referrer URL (the website/advertising medium through which you arrived at this website)

Purposes of processing

On behalf of the operator of this website, Google will use this information to evaluate your use of the website and to compile reports on website activity. The reports provided by Google Analytics are used to analyze the performance of our website and the success of our marketing campaigns.

Recipient

The recipients of the data are/may be

Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (as processor pursuant to Art. 28 GDPR)
Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA
Alphabet Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA

Third-country transfer

The European Commission adopted its adequacy decision for the US on July 10, 2023. Google LLC is certified under the EU-US Privacy Framework. Since Google servers are distributed worldwide and transfer to third countries (e.g., Singapore) cannot be completely ruled out, we have also concluded the EU standard contractual clauses with the provider.

Storage period

The data we send and link to cookies is automatically deleted after 14 months. The maximum lifespan of Google Analytics cookies is 2 years. Data that has reached its retention period is automatically deleted once a month.

Legal Basis

The legal basis for this data processing is your consent in accordance with Art. 6 (1) (a) GDPR and § 25 (1) (1) TTDSG.

Revocation

You can revoke your consent at any time with future effect by accessing the cookie settings for our products at the bottom left of the screen and changing your selection there. The legality of the processing carried out on the basis of your consent until revocation remains unaffected.

You can also prevent cookies from being stored in the first place by adjusting your browser software settings accordingly. However, if you configure your browser to reject all cookies, this may result in restrictions on the functionality of this and other websites. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by

a. Do not give your consent to the setting of cookies, or
b. Download and install the browser add-on to deactivate Google Analytics HERE.

For more information about Google Analytics’ terms of use and Google’s privacy policy, please visit https://marketingplatform.google.com/about/analytics/terms/de/ and https://policies.google.com/?hl=de.

Microsoft Ads

Microsoft Ads is an online advertising service provided by Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052, USA) that enables advertisers to deliver their ads on Microsoft websites and services such as Bing, MSN, Outlook.com, and others. Microsoft Ads uses various technologies and data collection methods to display and optimize personalized ads. This privacy statement explains what personal data is collected in connection with the use of Microsoft Ads and how Microsoft uses this data.

1. What data is collected?

Microsoft Ads collects various types of data to deliver and optimize personalized ads:

Device and usage data: Microsoft Ads collects information about the device you use to access Microsoft services, such as the device type, IP address, browser type and version, device settings and configurations, and usage data such as the pages you visit and search queries.
Location data: If you allow access to location services, Microsoft Ads will collect your location to display ads that are relevant to your location.
Demographic data: Microsoft Ads may collect information about your age, gender, and other demographic data in order to provide personalized ads.
Interest-based data: Microsoft Ads may collect data about which ads you have clicked on, which searches you have performed, and which pages you have visited in order to understand your interest in certain topics and deliver personalized ads.
Cookies and similar technologies: Microsoft Ads uses cookies and similar technologies to collect and store information about your activities on Microsoft services. For more information, see Microsoft’s Cookie Policy.

The legal basis for the use of Microsoft Ads conversion tracking is Article 6 (1) a GDPR (consent).

2. How is the data used?

Microsoft Ads uses the collected data to deliver and optimize personalized ads. The data may also be linked to other Microsoft services and products such as Microsoft Advertising, Microsoft Analytics, and Microsoft Dynamics 365. Microsoft Ads also uses the data for analytical purposes to measure and improve the effectiveness of ads and to generate reports.

3. How is the data shared?

Microsoft may share personal data with third parties as part of Microsoft Ads in order to provide and optimize personalized ads.

We have decided to use Microsoft Ads conversion tracking to target our ads to potential customers on other websites. With the help of the conversion tracking tool, we can see which keywords, ads, ad groups, and campaigns lead to desired customer actions. We can measure how many customers interact with our ads on a device or in a browser and then complete a conversion. Based on this data, we can evaluate the success of individual advertising measures and optimize our online marketing activities, as well as make our website more appealing in order to achieve a higher return on investment (ROI).

We have integrated a conversion tracking tag on our website to better analyze certain visitor actions. When you click on one of our Bing ads, a UET tag from a Bing domain is stored on your computer or mobile device. UET tags are small pieces of code that store information on your computer or mobile device.
As soon as you complete an action on our website, Bing recognizes the UET tag and stores your action as a so-called conversion. As long as you are browsing our website and the UET tag has not yet expired, we and Bing recognize that you found us via our Bing ad. The UET tag is read and sent back to Bing Ads with the conversion data.

For more information about how Microsoft Ads uses conversion data and Microsoft’s privacy policy, please visit: https://advertise.bingads.microsoft.com/en-us/resources/policies/privacy-and-data-protection-policies

If you have questions about data protection at Microsoft, you can also contact Microsoft’s data protection officer directly: Microsoft Privacy, Microsoft Corporation, One Microsoft Way, Redmond, WA 98052, USA

Plugins and Tools

Font Awesome (External Hosting)

This site uses Font Awesome for the uniform display of fonts and symbols. The provider is Fonticons, Inc., 6 Porter Road Apartment 3R, Cambridge, Massachusetts, USA.

When you visit a page, your browser loads the necessary fonts into its cache in order to display text, fonts, and symbols correctly. To do this, the browser you are using must connect to Font Awesome’s servers. This allows Font Awesome to know that this website has been accessed via your IP address.
The use of Font Awesome and, if applicable, corresponding cookies and the corresponding data processing is based on your consent to the setting of cookies and data processing, including in the USA within the meaning of Art. 6 (1) lit. a) or Art. 49 (1) lit. a) GDPR. You can revoke your consent at any time with future effect.

If your browser does not support Font Awesome, a standard font from your computer will be used.

Further information about Font Awesome can be found in Font Awesome’s privacy policy at: https://fontawesome.com/privacy.

OpenStreetMap

We use the map service provided by OpenStreetMap (OSM). The provider is the OpenStreetMap Foundation (OSMF), 132 Maney Hill Road, Sutton Coldfield, West Midlands, B72 1JU, United Kingdom.

When you visit a website that incorporates OpenStreetMap, your IP address and other information about your behavior on that website will be forwarded to the OSMF. OpenStreetMap may store cookies in your browser or use similar recognition technologies for this purpose.

Furthermore, your location may be recorded if you have enabled this in your device settings, e.g., on your mobile phone. The provider of this site has no influence on this data transfer. For details, please refer to the OpenStreetMap privacy policy at the following link: https://wiki.osmfoundation.org/wiki/Privacy_Policy.

We use OpenStreetMap in the interest of presenting our online offerings in an appealing manner and making it easy to find the locations we specify on our website. This constitutes a legitimate interest within the meaning of Art. 6(1)(f) GDPR.

Analysis and marketing

Matomo (formerly Piwik) external hosting

This website uses the open source web analytics service Matomo. Matomo uses technologies that enable cross-page recognition of the user for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Matomo about the use of this website is stored on our server. The IP address is anonymized before storage.

With the help of Matomo, we are able to collect and analyze data about how visitors use our website. This allows us to find out, among other things, when page views were made and which region they came from. We also collect various log files (e.g., IP address, referrer, browsers and operating systems used) and can measure whether our website visitors perform certain actions (e.g., clicks, purchases, etc.).

The use of this analysis tool is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in the anonymous analysis of user behavior in order to optimize both its website and its advertising. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR; consent can be revoked at any time.

We host Matomo on https://matomo.albrecht-mediapro.de and https://piwik.albrecht-mediapro.de on our own server.

We have concluded a contract for order processing with these third-party providers, which ensures that the data collected with Matomo is processed exclusively in accordance with our instructions and in compliance with the GDPR.

Google DoubleClick

This website uses features from Google DoubleClick. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter “DoubleClick”).

DoubleClick is used to display interest-based advertisements across the entire Google advertising network. With the help of DoubleClick, advertisements can be tailored to the interests of the respective viewer. For example, our advertisements can be displayed in Google search results or in advertising banners connected to DoubleClick.

In order to display advertising tailored to users’ interests, DoubleClick must be able to recognize the respective viewer and assign them to the websites they have visited, clicks, and other information about user behavior. To do this, DoubleClick uses cookies or comparable recognition technologies (e.g., device fingerprinting). The information collected is combined into a pseudonymous user profile in order to display interest-based advertising to the user in question.

The use of this tool is based on your consent to tracking and data processing in the USA in accordance with Art. 6 (1) (a) or Art. 49 (1) (a) GDPR. Consent can be revoked at any time.

For more information on how to object to the advertisements displayed by Google, please refer to the following links:
https://policies.google.com/technologies/ads and https://adssettings.google.com/authenticated.

Google Remarketing / Google Audiences

This website uses the functions of Google Analytics Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Remarketing analyzes your user behavior on our website (e.g., clicks on certain products) in order to classify you into specific advertising target groups and then display appropriate advertising messages to you when you visit other online offerings (remarketing or retargeting).

Furthermore, the advertising target groups created with Google Remarketing can be linked to Google’s cross-device functions. This allows interest-based, personalized advertising messages that have been tailored to you based on your previous usage and browsing behavior on one device (e.g., cell phone) to also be displayed on another of your devices (e.g., tablet or PC).

To create target groups, we use Google Remarketing customer matching, among other things. This involves us transferring certain customer data (e.g., email addresses) from our customer lists to Google. If the customers in question are Google users and are logged into their Google account, they will be shown relevant advertising messages within the Google network (e.g., on YouTube, Gmail, or in the search engine).

The use of this tool is based on your consent to tracking and data processing in the USA in accordance with Art. 6 (1) (a) or Art. 49 (1) (a) GDPR. Consent can be revoked at any time.

If you have a Google account, you can opt out of personalized advertising at the following link:
https://www.google.com/settings/ads/onweb.

Further information and the privacy policy can be found in Google’s privacy policy at:
https://policies.google.com/technologies/ads?hl=de.

Google Tag Manager

This website uses Google Tag Manager. This service allows website tags to be managed via an interface. Google Tag Manager only implements tags. This means that no cookies are used and no personal data is collected. Google Tag Manager triggers other tags, which in turn may collect data. However, Google Tag Manager does not access this data. If deactivation has been carried out at the domain or cookie level, it remains in effect for all tracking tags, provided they are implemented with Google Tag Manager. Further information:http://www.google.de/tagmanager/use-policy.html

HubSpot

We use HubSpot for marketing activities on our website. HubSpot is a software company based in the US with a branch office, HubSpot Ireland Limited, located at 2nd Floor 30 North Wall Quay, Dublin 1, Ireland. We use this integrated software solution for our own marketing, lead generation, and customer service purposes. This includes email marketing, which regulates the sending of newsletters and automated mailings, social media publishing and reporting, contact management such as user segmentation and CRM, landing pages, and contact forms. HubSpot uses cookies, small text files that are stored locally in the cache of your web browser on your device and enable us to analyze your use of the website. HubSpot evaluates the collected information (e.g., IP address, geographic location, browser type, duration of visit, and pages viewed) on our behalf so that we can generate reports about the visit and the pages visited. Information collected by HubSpot and the content of our website are stored on servers belonging to HubSpot’s service providers.

If you have given your consent in accordance with Art. 6 (1) (a) or Art. 49 (1) (a) GDPR, processing on this website is carried out for the purpose of website analysis.

Since personal data is transferred to the US, additional safeguards are required to ensure the level of data protection provided by the GDPR. To ensure this, we have agreed on standard data protection clauses with the provider in accordance with Art. 46 (2) (c) GDPR. These oblige the recipient of the data in the US to process the data in accordance with the level of protection in Europe. In cases where this cannot be ensured even by this contractual extension, we endeavor to obtain additional regulations and commitments from the recipient in the USA.

The data will be deleted as soon as it is no longer required for the purpose for which it was collected.

You can permanently object to HubSpot collecting data and setting cookies by preventing cookies from being stored in your browser settings. You can object to the processing of your personal data at any time with future effect.

More information about HubSpot’s privacy policy »
More information from HubSpot regarding EU data protection regulations »