News from the industry
News
- And the winner is…..
As you may have noticed on social media, SOWESPOKE and the SWS Alliance were nominated in four categories at this year’s Microsoft Advertising Partner Awards.We are delighted to have won the coveted “Marketing with Purpose” award! At the end of this successful year, this award is a special honor for us. Why this award means… Read more: And the winner is….. - Glacier-Race Update 2024
In the current challenge, sleds no. 24, 26, 46 and 50 have already reached the finish line. But the competition is not sleeping – sleds 62, 52, 6 and 7 are practically already stuck to the runners of the favorites. Is your agency involved? You still have the opportunity to participate until December 31, 2024.… Read more: Glacier-Race Update 2024 - UET Consent Mode GTM Implementation MICROSOFT & SOWESPOKE
Dear SWS Alliance Partners, We have now received further information from Microsoft on setting up Consent Mode via Google Tag Manager! Microsoft explains the setup using three common examples. Among other things, Microsoft Consent Mode can also be manually connected to the consent signals of Google Consent Mode if it is already active. This variant… Read more: UET Consent Mode GTM Implementation MICROSOFT & SOWESPOKE