Welcome to SOWESPOKE

We are looking for agency partners!

Want to deliver more than just standard SEA for your clients? Let’s team up.
We’re looking for agencies ready to use Microsoft Advertising strategically – with real support, deep expertise, and a genuine alternative to Google.
We offer space to grow, connect, and get the backing you truly need.

The SWS Alliance stands for up-to-date expertise, practical solutions, and genuine knowledge transfer.
We foster collaboration, establish shared standards, and build collective intelligence—creating a learning network that goes far beyond isolated initiatives and equips our partners for long-term success.

More about SWS-Alliance

Your secret advantage

Why take a closer look at Microsoft Advertising today? The answer is simple:
Don’t miss this unique opportunity!

A look at the market reveals: Bing—often underestimated—has firmly established itself in the German desktop landscape, holding nearly a quarter of the market share. You heard that right! By using both Bing and Google Ads, you’ll tap into an entirely new audience—unlocking tremendous growth potential for your business.

But that’s not all: Microsoft Advertising doesn’t just give you access to Bing—it also connects you to platforms like LinkedIn, Clarity, and ChatGPT. Microsoft has strategically integrated these technologies because they’re shaping the future of digital marketing. You, too, should leverage this innovation advantage to elevate your marketing strategy.

SWS Alliance

Next Events

Invitation to a Webinar with Microsoft Advertising

Holiday shopping starts earlier than ever — 65% of November conversions now trace back to October clicks, and deal-seeking search volume is up 28% year over year.

Join this webinar to get the data-backed strategies, audience insights, and month-by-month playbook you need to capture early intent, maximize cross-channel performance, and convert shoppers from September through January. Whether you’re running campaigns in-house or for clients, you’ll walk away with a ready-to-execute plan for your biggest season yet.

17.09.2026	12:00 Uhr Webinar “RetailReadiness 2026”

More about this event »

All SWS Events

News and Events

• 
  AI‑generated images and videos: Mandatory labeling from August 202627. July 2026
  Starting August 2, 2026, new transparency requirements under the EU AI Act come into effect. This does not mean that every AI‑generated text or image must be labeled. What matters are the content itself, its potential to mislead, the publication context, and who holds responsibility.* What role does an agency play? An agency is typically… Read more: AI‑generated images and videos: Mandatory labeling from August 2026
• 
  A look back: Barcelona Booster Experience23. June 2026
  Looking back on our 𝗕𝗮𝗿𝗰𝗲𝗹𝗼𝗻𝗮 𝗕𝗼𝗼𝘀𝘁𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶 𝗲𝗻𝗰𝗲, one thing stands out above all else: the power to bring the right partners together around one table.Energy that inspires. Conversations that drive things forward. Collaboration that feels like real progress. This wasn’t your typical event where people just talk about trends. It was a room full… Read more: A look back: Barcelona Booster Experience
• 
  Recap: This was our Agency Day in Hamburg24. April 2026
  The Agency Day at the Microsoft Office in Hamburg was far more than a typical industry event. Participants experienced a day centered around genuine exchange, open learning, and collective forward thinking. What impressed us most was the dynamic between the agencies: teams who had never met before exchanged ideas, shared benchmarks, explained setups, and spoke… Read more: Recap: This was our Agency Day in Hamburg