The SWS Alliance is expanding its offering with a strong new partner:
With Criteo, partner agencies now have access to a second major channel for performance marketing.
Three new channels are now available – Open Web Ads powered by commerce data, seamlessly integrated Meta Ads, and early access to ChatGPT Ads. This AI-native ad format puts brands in front of users at the exact moment of decision, appearing as clearly labeled sponsored placements.
Criteo brings its global ecosystem to the table: more than 20,000 e-commerce websites and 750 million daily active users worldwide. As one of the first adtech partners in the OpenAI Advertising Pilot, Criteo is also a pioneer in AI-native advertising.
Partneragenturen der SWS Alliance profitieren von einem bewährten Servicemodell mit persönlichem SWS-Support sowie 2 % SWS Coins auf alle verwalteten Mediabudgets – einlösbar plattformübergreifend in beiden Alliances.
SWS Alliance partner agencies benefit from a proven service model with dedicated SWS support, plus 2% in SWS Coins on all managed media budgets – redeemable across both alliances. Agencies interested in getting started can reach out to the SWS Criteo Alliance Team under criteo@sowespoke.com.
