News and events
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News
- Criteo@SOWESPOKE: The Next Growth Pillar of the SWS Alliance
The SWS Alliance is expanding its offering with a strong new partner: With Criteo, partner agencies now have access to a second major channel for performance marketing. Three new channels are now available – Open Web Ads powered by commerce data, seamlessly integrated Meta Ads, and early access to ChatGPT Ads. This AI-native ad format… Read more: Criteo@SOWESPOKE: The Next Growth Pillar of the SWS Alliance - AI‑generated images and videos: Mandatory labeling from August 2026
Starting August 2, 2026, new transparency requirements under the EU AI Act come into effect. This does not mean that every AI‑generated text or image must be labeled. What matters are the content itself, its potential to mislead, the publication context, and who holds responsibility.* What role does an agency play? An agency is typically… Read more: AI‑generated images and videos: Mandatory labeling from August 2026 - A look back: Barcelona Booster Experience
Looking back on our 𝗕𝗮𝗿𝗰𝗲𝗹𝗼𝗻𝗮 𝗕𝗼𝗼𝘀𝘁𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶 𝗲𝗻𝗰𝗲, one thing stands out above all else: the power to bring the right partners together around one table.Energy that inspires. Conversations that drive things forward. Collaboration that feels like real progress. This wasn’t your typical event where people just talk about trends. It was a room full… Read more: A look back: Barcelona Booster Experience
Our events
- Agencyday Hamburg – In the Fast Lane with Microsoft Advertising
Together with Microsoft Advertising, we warmly invite you to an exclusive Agency Day at the Microsoft Office in Hamburg. Experience the latest developments and innovations directly from the world of Microsoft Advertising. Dive into the future of digital marketing and discover how Microsoft Advertising’s comprehensive solutions can revolutionize your strategies – from Copilot to the… Read more: Agencyday Hamburg – In the Fast Lane with Microsoft Advertising - Microsoft Advertising Webinar – Strategies for a Successful Festive Season
Summer is finally around the corner – but for savvy marketers, preparations for the most important time of the year, the festive season, are already beginning. Those who plan ahead secure the best chances for strong sales. In our exclusive webinar, you’ll gain hands-on sales strategies and market insights to help you fully unlock the… Read more: Microsoft Advertising Webinar – Strategies for a Successful Festive Season - Opportunities in Online Marketing with Microsoft Ads and Social Media 2.0
May 22, 2025 at the Atlantic Hotel Wilhelmshaven Together with our partner onlinemarketingliebe.com and Microsoft Advertising, we warmly invite you to an exclusive event in Wilhelmshaven on May 22, 2025. We will present growth opportunities for your business and showcase how Microsoft Ads can help you achieve and scale your company’s goals. Microsoft Advertising offers… Read more: Opportunities in Online Marketing with Microsoft Ads and Social Media 2.0