Category: Unkategorisiert
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AI‑generated images and videos: New mandatory labeling requirement!
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Starting August 2, 2026, new transparency requirements under the EU AI Act come into effect. This does not mean that every AI‑generated text or image must be labeled. What matters are the content itself, its potential to mislead, the publication context, and who holds responsibility.* What role does an agency play? An agency is typically…
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A look back: Barcelona Booster Experience
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Looking back on our 𝗕𝗮𝗿𝗰𝗲𝗹𝗼𝗻𝗮 𝗕𝗼𝗼𝘀𝘁𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶 𝗲𝗻𝗰𝗲, one thing stands out above all else: the power to bring the right partners together around one table.Energy that inspires. Conversations that drive things forward. Collaboration that feels like real progress. This wasn’t your typical event where people just talk about trends. It was a room full…
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Agencyday Hamburg – In the Fast Lane with Microsoft Advertising
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Together with Microsoft Advertising, we warmly invite you to an exclusive Agency Day at the Microsoft Office in Hamburg. Experience the latest developments and innovations directly from the world of Microsoft Advertising. Dive into the future of digital marketing and discover how Microsoft Advertising’s comprehensive solutions can revolutionize your strategies – from Copilot to the…
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Microsoft Advertising Partner-Awards 25
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The Microsoft Awards once again proved this year just how special this event truly is. This time, the celebration took place in London – and from the very moment we stepped into the venue, that familiar, welcoming atmosphere was palpable, created whenever partners, friends, and agencies from the Microsoft community come together. Nominated for the…
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OMT in Mainz – a Recap
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On 26. On September 26th and 27th, we attended the OMT Agency Day & Conference at the Pyramid venue in Mainz. Two days filled with highlights, exciting insights, and wonderful people — the perfect opportunity to connect with our trusted Alliance partners and spark new, promising collaborations. The event comes highly recommended, and we have,…